Who We Are:

bnbfinder® provides property owners and managers with a commission-free marketplace to drive reservations via a world-class industry-leading website that provides travelers with comprehensive information on vacation rentals and B&Bs, boutique hotels and many other unique lodging options. We continually promote and champion the bed and breakfast and vacation rental industry through our website, social media channels, mainstream media publications, and other targeted marketing campaigns.

Our team is made up of professionals that have decades of experience in the bed & breakfast and vacation rental industry including owning, managing and promoting properties. We are connected by a love of travel and a passion for creating an incredible experience for bnbfinder®’s users.

Are you ready to join the team?

You will conceptualize, implement, and continually innovate marketing campaigns in partnership with digital, content, and most importantly, sales teams. The ideal candidate will thrive at the intersection of creative strategy, campaign deployment, and analytical review. You will have proven expertise executing campaigns targeted at driving new business as well as expanding the customer base in the short term travel industry.

 

What You’ll Be Doing:

 

Develop/Optimize

  • Design, execute and implement pipeline generation for specific, expansion target markets. (Examples include but are not limited to: outbound prospecting, inbound lead follow up, nurture, channel activities, live/online events, meeting setting with the goal of building pipeline and accelerating bookings.)
  • Develop content that is needed to support the campaigns
  • Collaborate with the sales team to create and gain consensus for marketing plans and in alignment with strategic product mandates, local market needs and sales directives.
  • Lead the marketing team with planning and execution of campaign activities presented by product or sales teams to ensure fully integrated with GTM.
  • Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.
  • Conduct A/B testing of messaging and tactics to improve response and conversion rates.

Enable

  • Proactively engage with sales teams to coordinate, communicate, and optimize the impact of marketing activities.
  • Communicate and educate the sales & CS teams regarding new and planned marketing activities.
  • Track lead flow/engaged accounts to ensure the appropriate follow-up in a timely manner.
  • Work with sales/marketing to identify gaps in contact information within target accounts; develop data and insight strategy to add key personas and contacts within accounts.

Execute

  • Deploy marketing tactics and provide sales enablement on an account and industry basis using various channels including digital, direct, events, and social media.
  • Provide ongoing reporting for a primary set of key performance indicators (KPIs) and provide the Leadership Team with actionable recommendations as it relates to performance across KPIs.
  • Work within our website CMS to build customized account experiences.
  • Manage project timelines, quality & budget.

Who you are:

  • Bachelor’s degree required
  • Experience at Homeaway, Expedia, Airbnb, VRBO, or TripAdvisor preferred
  • 10 years of marketing experience in short term rental industry
  • Demonstrates ethical behavior
  • Resolves internal conflict with appropriate behavior and language
  • Fosters environment of teamwork and inclusiveness
  • Doesn’t misrepresent self or put forward personal agendas for personal gain
  • Respects other co-worker’s point of view and supports decisions of the team
  • Cooperates and collaborates with colleagues to support the sales process
  • Demonstrates positive attitude when facing adversity

 

Benefits & Compensation

  • Total compensation based on experience
  • Flexibility to Work from Home*
  • Unlimited/Flexible PTO
  • Flexible Hours (some weekends/evenings may be required)
  • Paid Holidays
  • Health Insurance Plan
  • 401K Plan
  • Continuous Learning Opportunities

 

*We see value in working and collaborating in an in-person environment to help us maintain the momentum for growth and positive culture at bnbfinder®. With future plans to open an office in the Central/East/Downtown Austin area, working from our office space may be required so reliable transportation is a must.

Job Category: Marketing
Job Type: Full Time
Job Location: Austin Remote

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