The market is always evolving and increasingly competitive making it harder for Bed and Breakfast websites to come out on top. Even though the competition is tough, building a strong online presence can help you drive more traffic to your website and bring in more direct revenue. In order for your BnB to get noticed among the other larger properties, you must learn to implement different marketing strategies that will boost your website performance and drive more traffic to your site. Here are a few ways that will help you build a successful BnB website which will help increase the overall performance of your website.
- Find Your Niche
BnB owners must first ask themselves the most important question of their marketing journey, Who are you serving? Understanding your target audience is the most essential component of your marketing strategy. Once you know your guest, you can create content accordingly which will help you promote your business and build brand awareness among the bigger hotels available in the market.
- Study Your Competition
Another key step that will become the foundation of your marketing strategies is to analyze and study your competition. It is important to study other websites that are in your niche. By doing so, you will be able to notice certain trends, offers, discounts, and amenities, which are attractive to your audience. Then use the opportunity to compare and create different strategies to promote your business. Establish three things that set you apart from your competitors which will help you attract more traffic to your BnB site.
- Optimize SEO
Without Search Engine Optimization, your website can do more harm than good. Optimizing your website with SEO will help you build a strong online presence that will draw more traffic to your website and increase your web ranking on search engines leading to more direct traffic and bookings. The first thing you must do is familiarize yourself with different SEO techniques and find ways to implement them on your BnB website:
- Targeted Keywords – Foundation of SEO that boosts visibility on search engines
- Optimize Images – Relevant alt text will help search engines index your images.
- Backlinks – Earning quality links helps you reach a wider audience and garner more traffic.
- Web Host Provider – Makes your website accessible to the world via the World Wide Web.
- Enhance User Experience
In order to have an edge over the larger properties present in the market, you must create the experience that will make your guests want to visit you again. Driving traffic to your website is important but keeping them on your site can be a task. That’s why it is important to be up-to-date with the latest trends and features. Simplify your website and booking process by creating a positive experience such as easy readability, clean website layout, site map, great photos and videos, and a clear booking process. Offering your visitors all the necessary information will either make or break their decision in choosing you. Providing your online visitors with an excellent user experience will send positive signals to search engines which will increase your visibility and drive more traffic to your site. To own a successful website, you must consider an excellent web hosting provider. Hosting Foundry has reviewed some of the best providers out there that can work great for you.
With billions of people having access to the internet through their mobile phones, optimizing your website for mobile is essential. Search engines have made it an important ranking factor, in fact, before they crawl through your website, they index your mobile site first. So it is necessary for your website to be optimized for all screen sizes so that you can drive traffic from a wide audience. Modern advancement has made it easy for users to search for BnB properties easily through your phone and even compare different lodging properties by costs, offers, amenities, and even discounts. It is important to note, optimizing your mobile site must have good readability, great speed, easy website navigation, and much more. If you haven’t already optimized your site for the mobile user, you are missing out on a huge traffic market.
- Email Marketing
Email marketing is an excellent tool in building qualified clients and driving traffic to your website. Even though it is a traditional marketing technique, it still has the highest ROI. You can use this marketing strategy by reaching out to online prospects who are interested in your BnB with various discounts and offers. By asking them to sign up for your newsletter with a clear Call to Action (CTA), you will be able to build an email database and send them monthly newsletters, seasonal discounts and so much more. It also opens up the opportunity to reach out to past customers and reward them with a specific offer for choosing your BnB. By doing so, you will draw more traffic to your site and at the same time generate qualified leads for your business.
- Social Media Profiles
A great way to showcase and promote your BnB property is through social media. Businesses of all niches have validated the importance of having a social media presence and have used this marketing strategy to build a following. Even though your social presence won’t directly affect your website traffic, it will create awareness and attract people to your site. Updating your social profiles with contact details, website link, location, etc will help your followers engage with you for further details. Through the medium of social media, you can share different portions of your property, blogs, and even your reviews from past customers.
Even though Bed and Breakfast may seem like a small property when compared to the larger properties like a hotel or resort, by using these tips, you can build a strong online presence that can drive more traffic and generate more revenue for your business.